Wednesday, May 23, 2007

Making of PS3 adverts ...

OK, I seriously don't get Sony's EU "This is living" campaign for the PlayStation 3, but this brief "making of" clip is kind of interesting to me from a creative process perspective:
How To Make Confusing PS3 Ads (via Kotaku.com)
No official word on whether the ads are working; current sales numbers would seem to indicate "not so much" ...

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