Saturday, June 07, 2008

On creativity and composition

My last post was pretty hefty, and there's no easy way to step down from it in a measured way that wouldn't be more orchestrated than it was genuine.

So, instead, I'm goning to dive right in with my next post and talk about boobies.

OK, not per se, but at least I've set an appropriately low bar on the thematic weight side of things, and have much more ceiling.

Moving on.

I so dig I'm not associate with them in any way, but I've been a fan of the package that is their company and offering and product for a long time.

They make hilarious T-shirts, riffing or springboarding off of retro and pop culture love, and they do it in creative (if not brilliant) ways.

An all-black shirt that says, "There are 3 ninjas on this shirt [try to find them]".

"Your epidermis is showing."

(Two pictures of bags of ice and a picture of a baby.)

But like I said, it's not just the logos and the products -- it's the package that is the company.

Take this shirt, "I drink your milkshake":

(If you're unfamiliar with the deriving song, I envy your blessed naïvité.)

The shirt is funny by itself; it plays on pop culture, and has an odd, stilted old-school graphic juxtaposition against what's in essence a jug-happy metaphor.

But what finally prompted me to write about these folks are there ads (which I usually see on

I snagged a pict of this ad, because you could take almost any of them, and match what works alone in the graphic above, magnified with A) an appropriately attractive (but not stereotypical) model, who's B) animated and bought in during the shoot, but in a C) realistic, living, non-posed way.

Tie to acting? Creativity and "being" (not faking).

(Let along the obvious example of smart branding and leveraging pop culture.)


No comments: