Monday, September 05, 2005

4,000+ visitors to in August!

There's a homily that goes something along the lines of "90% of acting is business; the rest is craft."

My Website is a key part of my business and marketing utility belt. I check traffic stats on a weekly basis to find out where people are going, how often my resume is viewed, how many clips are being downloaded, and so on.

I can see from where visitors are coming (from which domain), and I've used that to create opportunities for me. For example, after sending a press packet to a major game studio, I saw from my Web logs that someone from the company had gone through my Website, and listened to all of my audio clips. So I followed up and said, "Hey, I sent you a press packet, and from looking at my Web traffic logs, I know someone from your company was on my site!"

His response?

"Ahh, you found me! Caught me sneaking around your site did you? Damn that hi-falootin technology!"

Followed by a desire to bring me in on the studio's upcoming project. Granted, this may or may not happen, but I was able to create an opportunity that wasn't there before.

I can also see where people are spending their time, and what's keeping them glued to my content ("gauging the stickiness"), and change my site based on that.

A few notable examples:

  • Notice that now routes to this acting blog, rather than the "Welcome" page? That's because people who get to my blogs stay on blogs, browsing through current and past postings.
  • I recently repackaged my blogs from the serviceable templates, into the rest of my website, which hugely upped traffic to the rest of my site.
  • I recently broke out "Demos" and "Clips" into "Voice" and "Video", which has driven viewing of the video clips way up.

I also use the stats to figure out what's not working for me. As example, there are a couple of online services I've paid into for this year that have sent zero people to my website (and I haven't gotten any offline bookings). So, why should pay into these next year?

A lot of work, yes, but since the relaunch of my site in January (after signing with a new agent), I've seen a 10-fold increase in unique visitors each month to my site, and a trendline increase of around 5-fold in total hits.

I've got an acting buddy who responded thusly when I mentioned my recent Web traffic:

"4000 indeed...4000 people read your mom."

(Yeah, he's a little weak on the smack talk area; evidently, the extent of his competitive sporting experience growing up was "I played karate".)

Anyway, for his education (and your interest), here are the Year-to-Date numbers for Unique Visitors and Total Hits:

Ninety-percent business; Ten-precent craft.

One hundred percent relationships, so don't let stuff like this get in the way of that.

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