It was beyond generous of Van to invite me to chat to his students tonight, and I also got to sit in on their mock auditions and monologue reads.
I didn't "teach" anything (personal bias: "God teaches, man parrots"), but I basically ran through what I do for my personal branding/marketing campaign, from Email templates to thank you cards to postcards, to whatever.
Kind of an abbreviated version of the stuff I talked about in the Biz Directory.
Caveats in a nutshell:
- Don't use marketing or the business as a replacement for honing your craft, or for getting to know people.
- It's about building relationships, not just networking.
- Do what works for you. I do what I do for marketing myself because I don't know how to do anything else; other actors will probably do something else. Yeah, it's business, but hopefully it's a little organic for you.
- Freakin' treat it like a business! Know what your goals are for each week, month, year, 3-year, 5-year, whatever. I know if I'm doing OK on the biz front any given week or month, because I have specific goals. I know if I'm doing well, or if I'm sucking it up, and I know why (and if it's OK).
Anyway, Fun shtuff ...