Thursday, July 22, 2010

SDCC: Welcome to the Digital Age

Marvel is wicked impressive in it's transmedia penetration (I hate the former new buzzword, so I added the second to make it sound dirty).

Anyway, I didn't want to miss this panel, covering, the "Your Universe" initiative, Motion Comics, and more.

There was a convention preview of a Thor & Loki motion digital comic,which will coincide with the release date of the film, which looks amazing.

Next up was the browser-based Marvel Super Hero Squad game, which I checked out earlier today, and looks really fun for kids. Those Amazing Society developers are talented folks.

Then on to digital comics, which are doing well on Apple platforms, but no info about whether the experience will get any less painful on Netbooks.

There was also an announcement of Ultimate Thor releasing day and date in print and digital form. The announcement fell a little flat with the audience, which is too bad, because it's a pretty big deal, along the lines of Steve Soderberg / Mark Cuban day and date experiments.

During the QA, the panel revealed the more mature Marvel online video game from Gazillion is still under way.

There was an interesting diversion about digital comics creating a "discovery forum" for comics that's lacking since comics have moved away from non-specialty shop newsstands.

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